Business and brand leadership, built from the inside.

I work with founders, executives and boards to build businesses where brand and commercial performance are equally important.

Black and white portrait of a woman with dark hair, smiling, wearing a white blazer and watch, standing against a plain background.

Work

Oliver Grace (exited to AD1.ASX 2024)

Founder and Managing Director
A brand and user experience agency I founded and have led for six years, working with some of the biggest brands in Australia and the US.

Knew Ventures

Advisor and Director
Founder coaching and venture advisory supporting direction, growth and new venture creation.

A woman with a chain necklace and earring holds a frank green bottle.

Social& (exited to Frank Green, 2018)

Founder and Managing Director
A social media agency focused on brand storytelling and growth. Following the acquisition, I led the repositioning of Frank Green from an environmental product into a cult, fashion-led brand, contributing to significant commercial growth.